Villa Marketing
Your villa, marketed like ours
The idea
Own your marketing, not just your villa
The villas that thrive here are the ones whose owners build marketing they own: a direct-booking website, an email audience, a presence guests can find. The platforms then become one source of bookings rather than the only one, and the guest relationship stays yours.
We know this works because we do it for our own place. Mark co-owns Villa Lux Luz, a 10-bedroom villa in Praia da Luz, and everything on this page is the system that already runs at villaluxluz.com: the website, the booking engine, the enquiry handling, the newsletter, and the pricing strategy behind it.
Pick your level
From a website to the full engine
| A The website |
B + Booking engineyou handle the enquiries |
C + Enquiries handledby us, end to end |
D The full enginemost owners choose |
|
|---|---|---|---|---|
| What you get | ||||
| Direct-booking website to the standard of villaluxluz.com, with a 24/7 assistant answering guest questions at any hour | ✓ | ✓ | ✓ | ✓ |
| Professional booking engine: live availability, rates and secure enquiries, configured and synced to your calendars | × | ✓ | ✓ | ✓ |
| Every enquiry answered end to end in your villa's name, from first email to booked stay | × | × | ✓ | ✓ |
| Featured presence in The Algarve Monday, our weekly email and blog, plus a social media presence for the villa | × | × | × | ✓ |
| Pricing strategy across your channels, including getting your platform rates working harder | × | × | × | ✓ |
| Mark the Concierge for your guests, and €250 a year paid to you as a partner villa | ✓ | ✓ | ✓ | ✓ |
| What it costs | ||||
| One-off build (at B to D includes €295 booking engine setup) | €2,500 | €2,795 | €2,795 | €3,000 |
| Booking engine licence, per year | × | €425 | €425 | €425 |
| Monthly (hosting, domain, assistant, our ongoing care of the site) | €35 | €59 | €59 | €150 |
| Commission on direct bookings we generate (your platform income is never commissioned) | × | × | 15% | 15% |
Each column is complete: what you see is everything that level costs. Levels A to C give you the machine; level D adds the fuel, the audience-building that fills a website with visitors. B and C share the same fixed costs on purpose: at C, the enquiry handling is paid for by results, through the 15%, so it costs nothing unless we book your villa. The 15% applies only to bookings arriving through your direct channels, and your property manager keeps doing everything on the ground. Already have a website? The build becomes a migration: we keep your domain and anything worth keeping, and completely redesign it on our engine, same build price.
Get started
Winter is when next summer is won
UK guests book their Algarve summers between January and March, so the villas that are ready by Christmas win the season. The build happens remotely, takes weeks not months, and starts with one email: tell us your villa and where it is, and we'll come back within 48 hours.